KDPW Facilitates Development of Shareholder Loyalty Programmes for Listed Companies

Modifications to the Shareholder Identification application to be launched on 16 September 2024 will give listed companies the tools to facilitate shareholder loyalty programmes. The new functionalities allow companies to receive regular reports disclosing the identity of shareholders and the number of shares they hold and to conveniently filter available data.
 
Shareholder loyalty programmes are among the tools used by stock issuers to build long-term relationships with investors and attract new customers. The main objective is to motivate long-term commitment to the company and to build interest in investing in its shares.
 
Loyalty programmes can be run effectively and efficiently thanks to tools which provide key shareholder information. One such tool is the identification of shareholders of listed companies as provided for in the Shareholder Rights Directive II (SRDII). Since 3 September 2020, listed companies can get details of shareholder identification and the number of shares held by them using the Shareholder Identification application from KDPW.
 
The modifications to the app allow listed companies to:

• set up standing orders to receive information about their shareholders on a regular basis or on a pre-set date or dates;
• filter report data to get the expected set of information including only persons who meet the criteria for participation in the loyalty programme without the issuer having to process excessive data of all shareholders.

The new solutions will facilitate the operation and management of shareholder loyalty programmes by allowing periodic verification of holding balances and related verification of fulfilment of the conditions for participation in the loyalty programme.
              
Setting up a standing order with KDPW
Companies can set up orders for the automatic submission of shareholder identity disclosure requests with two frequency options:

• regular, at intervals of one month, three months, or six months;
• at irregular intervals by selecting one or more dates in a calendar.

A request based on a standing order is created and sent by the system before the date set by the company in the standing order for shareholder identification. Orders can be revoked at any time.
 
Filtering the scope of shareholder data
Companies can download shareholder reports containing the data set necessary to operate the loyalty programme, in xlsx format and on screen in the application, using:

• the KDPW template with proposed key shareholder data which can be used to support loyalty programmes;
• a self-defined range of shareholder data necessary to support a loyalty programme depending on the specifics of the programme (issuer template).

The KDPW template covers data of natural persons (residents of Poland, legal owners). It includes selection criteria for shareholder data such as first and last name, email, address data, identifier, number of shares. Optionally, companies can receive a list of shareholders who only hold a number of shares specified by the company that are held in all the securities accounts of the shareholder (with an option to set a minimum, a maximum, or a range of holding balances).
 
Issuer templates can be created by defining them using the “Create new template” function or by copying existing templates. An issuer template can be saved, modified, and used to generate reports under subsequent shareholder identification requests.
 
The KDPW Shareholder Identification application is available online and offers an intuitive user-friendly interface which companies can use with convenience anywhere at any time. The solution operates under strict security and data protection protocols.
 
With the support of the KDPW solution, issuers enable shareholders who hold a securities account with any brokerage firm to join the loyalty programme: the KDPW application allows companies to obtain shareholder data from all intermediaries maintaining securities accounts.
 
The functions of setting up a standing order and filtering the scope of shareholder data are available at no extra fee.